Portfolio
I'm a UX Designer with a passion for solving problems. I have a broad set of skills and techniques in my toolkit with a deep understanding of how and when to use them. Here are a few case studies to help you understand my process... Enjoy!
Increasing easyHotel’s conversion rate by 33%
easyHotel wanted to improve the conversion rate of their website and app but had a very limited budget for design activities. Using a lean user-centred design approach, I found and worked on key opportunities and issues to maximise the outcomes achieved.
Increasing quote traffic by 60%
British Gas wanted more users to start their HomeCare quote journey. My research showed users needed more information and clarity. Here's how I achieved business goals by satisfying user needs.
Reducing call centre contact by 56%
EE wanted to reduce the amount of users needing to contact their agents as a result of them not finding what they need online. Find out how I identified an area of focus, explored the problem space, and then came up with a solution that satisfied users.
Improving efficiency by 91%
Rolls Royce needed a product that would improve how they reviewed sensitive files. Using user-centred design principles, I created one which sped up their process by 91% whilst also improving the accuracy of their reviews.
Improving NPS by 140%
British Gas wanted more users to book repair appointments online. Using a user-centred design approach I created a journey which improved conversion and NPS while catering for over 150K users.